Today’s prospects don’t become customers overnight. You need to take them on a journey to build that all-important trust with your brand.
According to research, 63%* of people requesting information about your product now will not purchase for at least 3 months – and 20% will take more than 12 months to buy.
Lead nurturing addresses the gap between when a prospect first interacts with your brand, right through to when they’re ready to make a purchase. But how do you do it and where do you start?
Nurture programs allow marketers to communicate with buyers across multiple channels throughout the
sales cycle.