Why to CRM?!

Why to CRM?!

Today’s prospects don’t become customers overnight. You need to take them on a journey to build that all-important trust with your brand.

According to research, 63%* of people requesting information about your product now will not purchase for at least 3 months – and 20% will take more than 12 months to buy.

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Lead nurturing addresses the gap between when a prospect first interacts with your brand, right through to when they’re ready to make a purchase. But how do you do it and where do you start?

Nurture programs allow marketers to communicate with buyers across multiple channels throughout the
sales cycle.

  1. Targeting one-to-one
  2. Timing
  3. Supporting content: blog, whitepaper, event
  4. Progressive profiling
  5. Keeping permission to stay in contact
  6. Automating lead hand-o–ffs: Research shows that 35 to 50% of sales go to the company that responds first.
  7. Testing, optimization and measurement

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